Messaging to leverage solar in support of Habitat construction
Access to solar: In 2021, the median income of solar adopters nationally was $110,000. Habitat homeowners in VA earn less than 80% of area median income, or below $61,118, on average, in Virginia.
Solar adds significantly to the value of the home and helps to build generational wealth through increasing disposable income.
Not only are we building homes that are affordable to purchase, but we are also building homes that are affordable to operate for decades through energy efficiency and solar.
As the price of electricity continues to rise, our homeowners will be protected from this inflation.
Through utilizing solar power, Habitat homeowners will be well positioned to greatly reduce living expenses through electrified transportation once electric vehicles become more affordable
Solar makes it much more likely that homeowners will not default on their mortgages.
Battery systems can be added to homes if the need arises.
Solar is scalable and homeowners can add more panels if needed.
Solar on Habitat homes is a climate change solution, reducing the need to burn fossil fuels to produce electricity.
Benefits of installing solar for affiliates
Expanding donor base through emphasizing solar.
New opportunities for media attention
Grant funding opportunities related to prioritizing net zero energy homes
